we are samba
We create experiences that transform brands, grow businesses and make people’s lives simpler. Our purpose is to help companies, organizations and brands to embrace new trends, behaviors and innovations for the next era of consumers.
We scan the horizon for disruptive technologies and then translate these into effective business transformations.
While many see product and brand as separate things, we see them as two sides of the same coin. We define “product” as anything that is the business itself generating a deeper platform of engagement and participation:
Brand Value Integration
We create a brand ecosystem built by products, services and content tightly tied around the brand, surrounding the consumer.This integration is more useful and functional, so the consumer would buy the ecosystem rather than just one.
But most important is that that interaction shields customer from migration to others, because of the ecosystem’s brand value.
Omnichannel Intelligence
We design a seamless, integrated consumer experience, between the physical environment and digital content from online, mobile and Internet of Things (IoT). There once was a concept of “logging on” and “logging off”. Now there’s a ubiquitous network where brands have no possibility of ”switching off: they should provide any content on any device in and place and any time.